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Web DevelopmentDigital MarketingManufacturing·10 November 2025

Dominating local search in a competitive market

Western Security Screens

The challenge

The security screen market is highly competitive, and Western Security Screens was being outranked by larger competitors with bigger marketing budgets. Their existing website was not built to convert visitors into enquiries.

Our approach

We rebuilt the website with conversion at the centre of every decision, from page structure to calls to action. Alongside this, we ran a targeted local SEO strategy focused on the specific suburbs and search terms their customers were actually using.

The outcome

Western Security Screens now rank on page one of Google for their core local search terms. The combination of a conversion-focused site and targeted SEO delivered a 40% increase in leads within the first few months.

Key Results

  • Page 1 Google rankings
  • Conversion-optimized design
  • 40% increase in leads

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